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MSLGROUP Guide to Facebook Updates for Marketers & Bloggers

Don’t miss the MSLGROUP Guide to Facebook Updates where you will find four short and shareable articles including: 1. Four-Step Crash Course: New Facebook Brand Pages 2. Four Reasons Why Facebook’s...

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别迟疑,用力拥抱social media吧!解读Coke的数字营销观点

刚忙完一连串的大型活动,也遇到了亲切的志玲姐姐,难得的轻松周末,马力欧在家看看书上上网,看到了一篇非常棒的文章,迫不及待的想和大家分享「可口可乐的数字营销观点─From impression to Expressions(Coca-Cola Marketing Shifts from Impressions to Expressions)」,全文刊载在哈佛商业评论(Harvard Business...

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Hanmer MSL launches June issue of Social Konnect

Hanmer MSL SOCIAL KONNECT JUNE 2011 View more documents from MSLGROUP Hi Everyone, We are reaching the end of the first half of the year, and I know I say this every time, but it definitely seems to...

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Anna Hazare, PR genius

A Hanmer MSL analysis about the mass movement against corruption in India Anna Hazare, a Hanmer MSL analysis about the mass movement against corruption in India View more documents from MSLGROUP An...

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Why Kolaveri Di Went Viral – The Lessons for Marketers

There’s a song I can’t get out of my head. It goes something like this: Why this kolaveri, kolveri, kolaveri di… For those of you who don’t know Tamil, a South Indian language spoken by the natives of...

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The “Nice Consumer”: How She Is Redefining Consumption

By Neha, 20:20 MSL Once upon a time, India existed in popular imagination as a patriarchal country steeped in tradition, in which Indian women were perceived as demure. For earlier generations,...

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From Mao to More: Catching up with the next generation of talent in China

Charlotta Lagerdahl, Director, Corporate Communication MSL China and Director Brand & Talent, MSLGROUP Asia Today, MSL China launched its most recent executive whitepaper: From Mao to More:...

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The Careerist: From Mao to More

Charlotta Lagerdahl, Director, Corporate Communication MSL China and Director Brand & Talent, MSLGROUP Asia Last week, we launched our most recent executive whitepaper, From Mao to More: Catching...

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The Hedonist: From Mao to More

Charlotta Lagerdahl, Director, Corporate Communications, MSL China and Director Brand & Talent, MSLGROUP Asia Last week, we shared insights on the Careerist archetype from MSL China’s latest...

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The 2012 Bloggers Mindset Report

MSLGROUP India launches their latest report titled “The 2012 Bloggers Mindset Report. This paper shares insights on how bloggers are shaping opinion, how brands are engaging with them as well as the...

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